Bomb Violence with Mercy

A still from the advert showing the suicide bomber pursued by a crowd. Photograph: Youtube

Those playing victims of terror in the video attempt to reclaim the bomber’s religious invocations. Photograph: Youtube

A Ramadan TV ad by a Kuwaiti telecom company Zain in which victims of terrorism confront a suicide bomber and urge society to “bomb violence with mercy” went viral over the weekend.

At the same time, it provoked a heated debate on social media – there were those who praised its attempt to tackle extremism as well as those saying it was inappropriate to use images of victims of terrorism in a commercial spot, arguing it was exploitative. 

 

On top of that, it has also sparked conversations about Islam.

Selamat menyambut Hari Gawai dan Tadau Kaamatan to Sarawakians and Sabahans!