Flamboyant pop singer Lady Gaga claims the top spot in Forbes’ annual “The Celebrity 100” 2011 list that measures power by entertainment-related earnings, media visibility and social media popularity.
Forbes rated the American singer-songwriter No. 1, estimating her earnings in the past 12 months as $90 million (RM270 million), but also noting her 32 million Facebook fans and 10 million Twitter followers. Forbes editor Dorothy Pomerantz explained that Lady Gaga won because “of her social media power. She can use Twitter and Facebook to work the ‘little monsters’ into a frenzy that leads to record sales and media attention. She’s the best example of how celebrities will need to manage their careers in the coming years”. The power of social media plus the energy of Lady Gaga equals Numero Uno.
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