I daresay the "fuss" around Fan Bingbing has been worth it.
Data disclosed by Fan’s international manager, Jersey Chong, illustrates this Brobdingnagian interest. Over the course of just two days, on June 14 and 15, the number of searches for “Melaka” on WeChat exploded, reaching a staggering total of over 300 million searches.
WeChat statistics on Friday:
Fan Bingbing = 334,883,965 searches
Melaka = 165,082,653 searches
And on Saturday:
Fan Bingbing = 461,138,243 searches
Melaka = 161,972,679 searches
Comparison to other big events in China during the same period:
Shanghai International Film Festival = 2,280,795 searches
Weibo Movie Awards Ceremony 2024 = 3,472,115 searches
And if you still can't get enough of Fan Bingbing, here are more photos of her:
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