Emulate Batman’s Billionaire Alter-Ego

No bat signal is required to access luxury lifestyle label Wayne Enterprises merchandise starting September 22. 

Warner Bros. Consumer Products have joined forces with men’s buying guide Uncrate.com, on a high-performance range of fashion, accessories, fitness gear, electronics, home goods, personal care and other Bruce Wayne-worthy essentials. 

For the debut collection ($55 to $4,800), Wayne Enterprises tapped a slew of classy Uncrate-approved brands to create limited edition products with a cool edge that can stand up to life in Batman’s Gotham City. 

That includes motorcycle-ready gear such as suede lace-up boots by Danner and Kevlar jeans by Nashville-based denim label Imogene + Willie, as well as a structured wool jacket with a faux fur collar by Rogue Territory, handmade sunglasses by Barton Perreira (a Hollywood favorite also worn by fictional hero James Bond), timepieces by Bell & Ross, a watch winder from Kross Studio (also behind that $100,000 Batman piece) and noise-canceling headphones by Porsche Design. 

There are also Patricks anti-aging skincare and aluminum-free deodorants, pre-workout and wellness supplements from Asystem, luxe gym equipment by Fysik, leather boxing gloves and punching bags by Modest Vintage Player and protein powders by Ascent. Of course, everything is in Dark Knight-approved hues and hardware. 

“Our guiding motto is that this is something that Wayne Enterprises would put out to make Batman a better Batman”, says Robert Oberschelp, Warner Bros. Consumer Products senior veep global franchise management and global brand product. “While the design looks really cool, there’s also a little bit of tech, a little bit of something to make you stronger and better; [for example], if you look at the denim, they’re made of a woven Kevlar tech fabric”. 

“Instead of leaning into the franchise of Batman, it’s ultimately about who is Bruce Wayne, and what does he look like? It’s not [about] one actor or a single brand”, he points out the non-Batman concept that was born nearly two years ago. 

FYI, Batman debuted in 1939 and was dreamed up by artist Bob Kane and writer Bill Finger. Rather than directly referencing specific scenes in the DC Comics books, TV series and films, Wayne Enterprises’ brand partners opted to pull inspiration from the myth that is Wayne and WayneCorp, his fictional multinational conglomerate, Oberschelp tells The Hollywood Reporter.