Noose Hoodie

It’s Burberry’s turn now. 

The fashion brand has to apologize for featuring a hoodie with a noose around the neck – it was in a collection called Tempest which was on the runway at London Fashion Week on Sunday. 

And one of its very own models, Liz Kennedy (right) chastised Burberry in a long post on Instagram in which she said: "Suicide is not fashion". 

And she added: "Let's not forget about the horrifying history of lynching either". 

The February 15-19 show featured "rebellious youths" scaling walls in one space and Burberry's creative director Riccardo Tisci dedicating it to "the youth of today". 

Kennedy, who had been part of the Burberry show but didn't wear the hoodie, wasn’t impressed – she said the design was "not glamorous nor edgy". 

She wrote: "How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth? The impressionable youth. Not to mention the rising suicide rates worldwide". 

Liz was rightly peeved. "I had a brief conversation with someone but all that it entailed was 'It's fashion. Nobody cares about what's going on in your personal life so just keep it to yourself'. Well I'm sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to, or does to gain publicity”. 

She told her Instagram followers she had tried to bring up the issue in the dressing room but was told to write a letter instead. 

Burberry boss Marco Gobbetti did say the brand was "deeply sorry for the distress" caused, adding: "It was insensitive and we made a mistake". 

But really, did he really expect us to believe him?