Friday, January 2, 2026

Mixue Expands Footprint in US

A second Chinese beverage brand – the first was Luckin Coffee – expands its footprint in the United States.  

Mixue, known for serving ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee, opened its first store in Los Angeles, California on December 19. 

“Mixue is actively advancing its global strategy. Given the substantial market potential in the United States, the first store serves as a starting point”, the company said in a statement. 

Located at 6922 Hollywood Blvd Suite 107, menu pricing lists the brand’s signature ice cream at $1.19, iced lemonade at $1.99, lattes at $2.99, and bubble tea starting at $3.99, with most items priced between $1.19 and $4.99. 

Mixue has expanded internationally over several years since opening its first overseas store in Hanoi, Vietnam in 2018. There are approximately 45,000 stores across mainland China and 4,700 stores across 13 other countries, including Australia, Japan, South Korea, Thailand, Malaysia, and Singapore.

Its parent company, MIXUE Group, were included this year in Time magazine’s list of the “100 Most Influential Companies in the World", where they were the only restaurant chain recognized. 

“(They're) the biggest fast food chain you’ve likely never heard of – at least, if you live in the Western hemisphere", Time wrote. 

It was no "new year, new me" for Liverpool yesterday as they played out a dire 0-0 draw with relegation candidates Leeds United to kick off 2026 – with the same problems on show. 

Reds saw 66 percent of possession in a dominant first half, with nine shots on goal to Whites‘ two and 1.55xG, but their clinical edge was again lacking against a deep-sitting side determined to frustrate them.

Nothing consequential happened in the second half either; in fact, the English champs' performance went from bad to worse. Even the desperate introduction of two more attackers in Federico Chiesa and Rio Ngumoha in the 79th and 84th minutes respectively did little to improve the Reds’ run of play.

And sure, there might have been boos at Anfield at full time but a point means Liverpool still sit fourth in the Premier League table.

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