Australian lingerie company Honey Birdette – which are better known for using female models to advertise their underwear – had to defend themselves after being denounced with homophobic and transphobic slurs for using a non-binary person to advertise a bra and panties.
The brand posted two photos to Instagram of Jake Dupree wearing its $460 Ruby Red three-piece set, which features a bra, G-string and suspenders.
Honey Birdette said the backlash to their use of the Los Angeles, US-based burlesque dancer Dupree was 'bullying'.
The pictures, by fashion photographer Max Bronner, show Dupree on stage wearing the underwear and a body chain.
But soon after the photos were posted online, there were so many negative remarks that Honey Birdette blocked the comments.
Some of those posting under the images of Dupree said they would boycott the brand as it had gone back on the “for women, by women” ethos of creator Eloise Monaghan.
But others defended the company for using the photos, telling Dupree to “hold your head up high”.
Some wrote that they found the pictures to be inspiring, while another wrote “I can't believe some cis women feel so insecure seeing a beautiful non-binary person”.
The complaints about Honey Birdette come a month after another Aussie brand, Seafolly, faced a similar backlash.
One of Australia's most celebrated swimwear brands, Seafolly was the subject of a boycott after hiring a bearded, non-binary activist as its new ambassador.
But it sparked anger in some quarters by hiring stylist Deni Todorovič as an ambassador. FYI, this Todorovič was assigned male at birth but uses “they/them” pronouns and identifies as non-binary and transgender.
All I can say is that these brands are mocking women – and it’s a real shame!
Stop erasing women!
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