Hand-made in small batches in Devon and available in 500ml tubs (£10) and by the scoop (£3.50), the flavors are inspired by some of the most well-known UK food brands.
Try a scoop of Heinz Beanz, a rich, sweet flavored ice cream brimming with protein or delve into a tub of Heinz Mayonnaise Original, a surprising rich and creamy ice cream with the zestiness of lemon and tang of vinegar. Or Kikkoman Soy Sauce, a piquant toasted sesame ice cream laced with umami-rich naturally brewed soy sauce. Or Heinz Tomato Ketchup, a delicious combination of sweet, salty and tangy flavors. Or Kellogg’s Coco Pops, a delightful milky chocolate ice cream interspersed with the crunch of chocolate-flavored toasted rice. Or Polo, a refreshing mint sorbet laced with tiny pieces of smashed Polo.
“The Ice Cream Project sets out to challenge perceptions, working with the most sophisticated ingredients and recipes in an artful way”.
Store employee Hannah Wearne describes the Project, which runs until August 28, as offering a new twist on "British store cupboard classics". And it's proving a hit.
"We sold out of six weeks' worth of ice cream in four days, so we've been really, really popular... We've got our own regulars which is really lovely", she said.
You can purchase these frozen desserts at The Village on Pont Street in London as well as other Anya Hindmarch gifts and accessories.
An update: Finnish Prime Minister Sanna Marin has tested negative for drugs, the government announced. Marin agreed to take the test on Friday – at her own expense – to allay concerns about her wild partying.
[For background info, please read my post “Finland's Sanna Marin Fights For Her Right To Party” published Sunday].
And on Twitter and TikTok, women in Finland and even Denmark are posting dance videos in support of Marin, tagging their post with #SolidaritywithSanna.










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