DAP parliamentary leader Lim Kit Siang (left) has predicted that Perlis and Negri Sembilan are within Pakatan Rakyat's reach in the 13th general election, thus increasing the number of PR state governments from five in 2008 to seven in 2013.
In an exclusive interview with Sin Chew Daily, the Ipoh Timor MP expressed confidence that the coalition can retain power in Selangor, Penang, Kedah and Kelantan, and recapture Perak. And if they add Perlis and Negeri Sembilan, PR's hope to take Putrajaya is very feasible.
Despite his positive prediction, Lim said he saw BN and PR’s chances of winning as level, with the former having the upper hand. If they can get away with the cheating lah!
Admittedly, I am a beneficiary of the government’s largesse because I am a student of Monash University Sunway Campus!
And with the BB1M vouchers that I received, I went out to buy this interesting textbook (above pic) titled “Political Marketing”, a Routledge print by Jennifer Lees-Marshment. Like it or not, it is a growing area of study.
It is noteworthy to mention that marketing has relevance in many fields including politics.
Political marketing "represents for marketing the triumph of an approach first originated in business; for politics, it suggests a significant transformation of the way the political world operates. Political marketing subjects politics – the arena of people power, philosophy and ideology – to the more consumer-like forces of business management and the market" (p 33).
And this paragraph stands out: “The standing of politics is low. It affects public attitudes to politicians, political institutions, policies… politicians today are distrusted more than other professions or institutions… Public familiarity with politics and politicians is low, and familiarity with politicians at least is falling… Further it has bred a public cynicism that weakens the political process and its democratic accountability. Democratic institutions need the participation of the public to claim any legitimacy; increasingly they are losing it. The need for the marketing of politics, as opposed to political marketing, is now an urgent one” (p 8).
With GE13 on the horizon, this subject area assumes even more relevance!
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