Wednesday, June 19, 2013

Cool Coke Innovations

Innovation does not apply to tech products only. 

Consider a Coke can that separates into two. Ogilvy France and Ogilvy Asia-Pacific joined forces to make a 330ml can that is designed for two persons. 

Twist, turn and share – that’s how simple it is! In fact, this is the most literal extension of the brand's global "Share Happiness" concept:

This Coca-Cola sharing can is one cool idea!

And what if it comes in a frozen bottle made entirely of ice?

It was introduced in Colombia and it is so epic cool!

It was way back in 1886 May 08  to be exact that Coca-Cola was invented by a Dr John Stith Pemberton  and yet, the product that has given the world its best known taste is still not averse to innovations!

Peter Drucker put it eloquently: "If you want something new, you have to stop doing something old"!

1 comment:

Patrick said...

Can you find out from Ireland if Guiness can do the same packaging for their Guiness Stout products? Then I can share my drunkness with my girlfriends.....and you (if you have more Guiness time and less Toasting time..)