Friday, March 27, 2020

Brands are Social Distancing Too

During these trying Covid-19 times, it's not just people that are social distancing. Brands are doing it too.

McDonald's, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates that are interpreting "social distancing" with logo redesigns. They’re simple, yet effective messages on the importance of staying indoors.

Coca-Cola, the world’s most famous beverage has unveiled a billboard (in the albeit very deserted) Times Square in New York that urges “staying apart is the best way to stay united”. 

The billboard was created in partnership with Mercado McCann in Argentina and follows The Coca-Cola Foundation’s, the philanthropic arm of Coke, $20.5 million donation to help fight the virus.

Burger King are re-imaging their store signs in the US from “home of the Whopper” to a more simple message: “Stay home”.

The term has become popular because of the worldwide spread of the novel coronavirus. Social distancing means standing 2 meters (6 feet) apart from others in an effort to lower the risk of contracting the illness.

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