Monday, November 11, 2019


Offices are using photos of climate change activist Greta Thunberg to deter employees from using single-use plastics. 

The trend, dubbed “Greta-shaming” has become especially popular in Israel, where photos of the 16-year-old have been used in workplaces in both Tel Aviv and Jerusalem, according to Haaretz journalist Allison Kaplan Sommer. 

The tactic sees employees hang up photos of Thunberg in workplace cafeterias near plastic utensils or single-use coffee cups, in an effort to shame colleagues away from using the items. 

One photo sees a picture of the teenager with her hands clasped under her chin placed near a stack of plastic cups, while another shows Thunberg placed in front of coffee cups with the caption: “Are you sure?”:

In the AP office in Jerusalem, a photo shared by Sommer shows the activist deterring the use of coffee stirrers. The photo quotes Thunberg’s September United Nations speech, reading: “How dare you”:

On social media, the technique has been met with both amusement and support. “I think this is great! Israel has a conscience and a sense of humour”, one person wrote. 

Another tweeted: “Actually a great idea”. 

Thunberg, who first became famous for leading the school strike for climate movement in her native Sweden, has become an internationally recognizable face of climate protest.

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