Saturday, July 20, 2019

Cereals into Beers

Kellogg’s are embracing zero-waste policies.

The American food giant has commissioned a British craft beer brewery, Seven Bro7hers to produce beers using rejected Rice Krispies and Coco Pops, thereby avoiding waste. 

Of course, these beers will have the taste of the iconic Rice Krispies and Coco Pops cereals. 

The idea is twofold: Unusual and fun beers are made, while a recycling system is created for cereal that has been rejected by quality control because it is overcooked, too dark in colour, et cetera

Ale lovers are likely to prefer the beer made from Rice Krispies (Cast Off Pale Ale). And Coco Pops are used to replace malted barley and wheat, providing stout with a chocolate zing (Sling It Out Stout). These are relatively light beers with an alcohol content of not more than 5.5 percent. 

These two flavors join an India Pale Ale dubbed “Throw Away IPA”, which is made using Kellogg’s famous cornflakes and was launched in the UK last November. 

[Fun facts: The Salford-based Seven Bro7hers Brewery in Manchester, UK, was launched in 2014 by Keith McAvoy and his six brothers. Not to be outdone, his four sisters started their own craft gin business, Four Sis4ers three years later. So, seven beer-brewing brothers and four gin-distilling sisters, who together make the largest family of direct siblings in the alcohol industry].

The third of seven pre-season friendlies saw Jurgen Klopp’s side travel to the US of A to play against his former side Ballspielverein Borussia 09 e.V. Dortmund in Notre Dame, Indiana on Friday.

A so-so game. The result was Liverpool 2 and Borussia Dortmund 3. The Reds' goals came from Harry Wilson and Rhian Brewster in each half. 

Poor attendance though. Only 40,361 filled up the 77,000-capacity Notre Dame Stadium.

BTW, the LFC Women are also on the tour alongside the men's team:

Next stop, Fenway Park in Boston, Massachusetts: the Reds’ effective home away from home.

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