Thursday, September 13, 2018

CGI Models in Demand

MARGOT, SHUDU and ZHI. Balmain photo

The trio, MARGOT, SHUDU and ZHI are the faces of luxury brand Balmain's advertising campaign for 2018. 

They have the perfect angular cheekbones and ooze glamor most models could never manage. 

But here’s the thing! The threesome isn’t real!  

Balmain calls them the "Virtual Army" – the latest in a line of computer-generated models being developed and deployed. 

According to SEVENTIE TWO, a media site that delivers multilingual global fashion and beauty news every day, SHUDU (right) was the world’s first virtual supermodel created by photographer Cameron-James Wilson. 

And SHUDU has gone from having her Instagram featured by Rihanna's make-up brand Fenty Beauty to being at the center of a major fashion campaign – all without existing in real life.


Not content with one, Balmain invited Wilson to create two more virtual models, MARGOT and ZHI. 

For real models, this is an intimidating prospect. As one model said “To have to compete with literally unreal girls is just really scary – you can shape anything you want and have the exact perfect look without the casting process”. 

Cameron believes both real and digital models can coexist and work together.

He doesn't think it is a big issue. And it shouldn't be controversial – anyway, to him, it is not any different to controversies around new tech in the past. 

"With any new technology there's always a polarised discussion  some people are staunchly against it, and some people embrace it".

Still the fact remains that real models are now replaceable!

Squash news. Team Malaysia beat Team Hong Kong 3-0 on Wednesday at the WWTC 2018.

Nicol David dug deep before prevailing over Annie Au  6-11, 6-11, 11-6, 11-4 and 11-6 in 43 minutes to collect the first point.

This was followed by S Sivasangari who delivered the winning point with her 15-13, 7-11, 11-8 and 11-9 victory over Joey Chan.

And then Low Wee Wern clinched the third point for Malaysia when she downed Lee Ka Yi 6-11, 12-10, 11-8 and 11-9.

So far, so good.

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