Saturday, August 11, 2018

Oscars to Recognize Popular Films

It’s really welcoming to read that the Oscars are intending to introduce a new award for popular films.

Sure, I accept that this is actually a bid to stave off slumping audiences for the movie industry’s most prestigious honors. 

And of course, I agree with the critics who have rightfully condemned this decision to create the special category as a desperate move. 

In a letter dated August 08, 2018, the board of governors at the Academy of Motion Pictures Arts and Sciences informed their members: “We are committed to producing an entertaining show in three hours, delivering a more accessible Oscars for our viewers worldwide”. 

Nice words to hear but the Oscars have tended to honor movies which are NOT box office hits. 

When we scrutinize Oscar winners’ gross domestic (i.e. US) sales, 2015’s Birdman garnered slightly over $42 million; 2016’s Spotlight grossed $45 million; 2017’s Moonlight fared worse – earning less than $28 million and 2018’s The Shape of Water came in with nearly $64 million. 

Now compare their box office performances with that of the blockbusters. 

2015's biggest movie, Star Wars: The Force Awakens realized close to $937 million in gross ticket sales. According to Box Office Mojo, sixty-nine movies had bettered Birdman’s performance. 

In 2016, the No. 1 movie, Rogue One: A Star Wars Story brought in $532 million and altogether seventy-two movies did better than Spotlight

In 2017, Star Wars: The Last Jedi topped the list of movie success and collected slightly over $620 million. A total of eighty-four movies beat Moonlight. 

2018 is not over yet – but if we examine a sample of my favorite movies, they too showed the same pattern. Black Panther reaped just over $700 million in sales; Deadpool 2 yielded just over $318 million and Mission Impossible – Fallout’s income was close to $139 million. 

It is noteworthy to mention that on March 04, 2018, the Oscars attracted a mere 26.5 million viewers – the smallest in awards’ 90-year history. 

I can see where the Oscars are heading to – they really don't have that much of a choice. 

Like it or not, commercial considerations have to be taken in account. Like it or not, there is an urgent need to re-popularize the Oscars. Like it or not, popular films bring in the excitement.























Movies like Avengers: Age of Ultron; Captain America: Civil War; Wonder Woman; and Avengers: Infinity War will no longer be denied the recognition they deserve.

I suppport.

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