Wednesday, March 2, 2016

Caitlyn Jenner's Finally Free

© MAC Cosmetics

MAC Cosmetics announced on Friday that Caitlyn Jenner is partnering up with the company to sell a signature lipstick shade called Finally Free. In a press release, the brand stresses that Jenner's product "champions all ages, all races and all sexes.

"Unlike some celebrity makeup collaborations, Jenner's lipstick is here to make a change, and not only in beauty wardrobes. Hitting MAC's core values with their AIDS fund, 100 percent of the money from purchases will go towards the fund's Transgender Initiative, a cause that will hopefully help lead the charge in more social justice and acceptance for and of transgender lives.

In an exclusive interview with MAC, Jenner discusses the meaning behind the lipstick's name, Finally Free, which is a common phrase she uses to refer to herself. 

Additionally, she explains why she chose the elegant pink color, telling MAC, "I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick".

According to its website, VIVA GLAM campaign spokespeople "are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements".

Jenner's lipstick, which retails at $17, will be sold exclusively online beginning April 07, 2016.

I returned to the KL Sentral-Brickfields area again yesterday to attend the Allianz Toastmasters meeting on Tuesday. I was an invocation presenter as well as a speech evaluator for CC#6.

And I was voted Best Speech Evaluator.

No comments: