Wednesday, January 13, 2016

The Dancing Mechanic

A commercial that combines music and dance  and just to market a humble cleaning product at that!
Targeting stay-at-home mums with cleaning products is so last year; now it’s all about zoning in on men getting dirty in their respective lines of work. And so, Cillit Bang’s ad for their cleaning products, and dancer Daniel Cloud Campos in his role as the mechanic.
The ad takes a heavy dose of inspiration from the 80s hit flick Flashdance, and incorporates the unbelievably catchy tune ‘Maniac’ to make sure it’ll be stuck in your head all day.

The cleaning brand called the ad a kind of ‘cleantertainment’ and used the tagline of ‘Almost makes cleaning exciting’.
If that helps you get in the mood to scrub your house senseless this weekend – that’ll be great! I’m sure your mom/wife/partner/sister will be over the moon!
Last Sunday, I was at Jalan SS3/33 in Petaling Jaya – where I was the General Evaluator as well as one of three project speakers at the Sai Masters Toastmasters meeting. My CC#4 speech was titled “The Decline of Malaysian Phrontisteries”. ‘Twas a good meeting. Really.


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