Wednesday, December 16, 2015

Naked Bodies as Advertising Canvas

In this day and age, it is sad that there are still those in advertising who are trapped in a time warp. They project and promote sex in advertising. Objectifying and sexualizing women. It is clearly outdated and offensive and definitely uncool. And New Zealand jewelry brand I Love Ugly has shown us the patriarchy is still alive and well.

The ads, originally posted by fashion and art website HighSnobiety, are not featured on I Love Ugly’s website, but don’t worry, their detractors have found them. And those damning criticisms are not in short supply.
But despite the outrage, the label took to Twitter to explain it’s thought process: “Mixed reviews about our latest ring campaign. Some love it, some hate it. If you’re nervous about something, you’re onto something good.”
I can’t even believe they actually said it! Soon after, that same tweet and all campaign imagery were deleted.
What were these Kiwis thinking of, I wonder? If the jewelry is any good, why would they need a woman’s naked body to serve as an advertising canvas?
Respect women, please!
Unfortunately, the brand didn’t stop there, but in fact showcased again their stupidity. They re-released the campaign but in reverse, with women wearing the jewelry and showcasing it on non-sexualized parts of a naked male body.

It is obvious these people don’t have a clue what advertising is all about!

The UMNO general assembly is over and the dust has settled. PM Najib Razak still sits on the throne.

When will Malaysians reject Najib?


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