Thursday, June 18, 2015

The Boobs, I mean, Coke Challenge

Image credit: The Independent, UK, June 05, 2015
This was in the UK media and it caught my attention almost immediately. I meant the Coke. What were you thinking of?
The latest campaign to take social media by storm and it has been criticized for trying to make breast cancer sound "sexy".
Many women had enthusiastically taken part in the #HoldACokeWithYourBoobsChallenge, snapping photos of themselves with bottles or cans of Coke between their breasts, with their nipples subtly – and sometimes a little less subtly – covered up.
And even some men are getting into the act too.
The Independent, UK, June 05, 2015
Model Gemma Jaxx took responsibility for the hashtag #HoldACokeWithYourBoobsChallenge – which she said she thought up alongside Elite Talent Referral colleague, Danny Frost, “as a joke”.
But then it somehow got attached to a good cause. People started posting that it was for charity, and both Jaxx and Frost decided to go along with it.
Frost said: "We tell people to get their mammograms and to donate to any breast cancer charity they want too [sic]."
A Breast Cancer Care spokesperson told The Independent: “It is brilliant that the Internet and social media give people the tools and opportunity to create their own campaigns to raise awareness and funds for charities. But this is not a campaign we are involved with."
Hmmm, what will people think of next?

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