Thursday, June 6, 2013

Don't Be a Glasshole!

Google Glass may have attracted a lot of hype but it has its shortcomings too. For a start, it does not respond if you don't use the exact voice commands it expects. Strip clubs, casinos and cinemas have already banned their use because their owners don’t want users filming there.

Somebody mentioned that wearing Glass on a date is a definite no-no as it can make your date feel uncomfortable and uncertain about what is going on behind that device.

Another said that wearing Glass almost feels like wearing a video game accessory. The simple set of buttons, clean lines, and touch- and voice-based interaction resembles what Microsoft's been trying to do on the Xbox 360, but targeted to the real world.

One bespectacled user said wearing Glass makes you feel more like the framework for a pair of fancy 3D glasses than a regular glasses frame.

Glass isn't a true phone replacement, or camera replacement, or tablet replacement – not yet anyway.

Be warned! Using this device can turn you into a Glasshole! Here’s good advice about etiquette for users, in particular about what isn’t appropriate behavior:


This morning, I invited another guest lecturer to come to my Marketing Management class. He is impressive and he impresses – in fact, he has a string of qualifications, some of which I don’t even have a clue about. Anyway, Derek Ong possesses a Masters in Applied Statistics, Universiti Malaya and a BSc (Hons) Computer Sciences, Universiti Sains Malaysia. He is a Chartered Statistician (CStat), Chartered Scientist (CSci), Fellow of the Higher Education Academy (FHEA), Fellow of the Royal Statistical Soceity UK (FRSS) and Associate Fellow Academy of World Business, Marketing and Management Development (AFAWBMMD). And he is also my colleague in the Sunway University Business School. He talked about Les Mills, a trademarked portfolio of exercise regimes that focus on group fitness and team training that is now in 80 countries and fast becoming a global phenomenon. The power of Marketing!







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