Tuesday, May 21, 2013

The Brand of the Homeless

Abercrombie and Fitch has been described as ”a horrible shitshow of a company” whose owner (i.e. Milke Jeffries) refuses to make large-sized clothes so that "unattractive people" can't wear them. [I am sure you would have read my blogpost dated May 14, 2013 titled “Apparel for Good-looking People”?]

Anyway, he also burns surplus clothing rather than donating it to charity to keep their clothes off poor peoples' backs. Now one individual has taken upon himself to make the brand synonymous with homelessness, by clearing out thrift shops' supply of A&F and bringing it to skid row and giving it to homeless people. This is also repositioning – even if this particular exercise is executed by the said person who is external to the organization.

On Monday, I was at KL’s Old Klang Road to attend the Money & You Toastmasters meeting where I was the speech evaluator for a young Toastmaster who was making her maiden Ice-breaker speech. It must have been a good evaluation because I was voted the Best Evaluator. Overall, the thirteen Toastmasters and a non-Toastmaster ensured that it was an okay meeting and it deserves a score of a 5 over 10.

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