UK's Advertising Standards Authority is banning a L’Oreal magazine advert, ruling that the image of Hollywood actress Rachel Weisz, pictured, “misleadingly exaggerated” the performance of Revitalift Repair 10, an age-defying beauty product. If you check out the print ad, Weisz, 41, indeed looked 20 years younger!
Image credit: http://www.dailymail.co.uk/home/index.html
Image credit; http://www.dailymail.co.uk/femail/article-2094440/Rachel-Weisz-advert-banned-LOreal-admits-airbrushing.html
The marketing for L’Oreal’s Revitalift range claims it makes the skin feel firmer, toned, and more supple. The ASA did not challenge these, however it was unhappy that the actress’s image was used to substantiate the claims that the ‘Skin looks smoother’ and ‘Complexion looks more even’.
Last year, L’Oreal adverts featuring Julia Roberts and Christy Turlington were also banned for being deceptive. It’s a real shame that a company like L’Oreal has to resort to airbrushing to make their products look good!
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