When it comes to the Lunar New Year, a common sight would be the lion, tiger or dragon dances accompanied by pounding drums and clashing cymbals. But this video shows a time-honored dance that has been infused with LMFAO’s Party Rock Anthem. And what we have is a tiger dance that is doing the shuffle!
It all began when G2 Worldwide and Tiger Beer Malaysia held a dragon and tiger dance celebration to usher in the Lunar New Year at KL’s Wisma Genting on January 16, 2012. As Sean Koh, Tiger Beer Malaysia marketing manager explained: "The performance was not about changing tradition but rather how Tiger can deliver an exceptional experience"! (New Sunday Times, January 22, 2012, p 18). It certainly did! A contemporary twist to a long-established and well-known cultural dance.
The video was of course, uploaded to YouTube and it quickly went viral, receiving 787,667 views as at today, 12:13 PM.



0 comments:
Post a Comment