It's meant to bring riches and power befitting an emperor, but if Western luxury brands have their way the Year of the Dragon will cost their wealthy Chinese customers a fortune instead.
French high-end accessory maker ST Dupont has rolled out limited editions of pens and lighters adorned with gold-plated dragons embellished with 88 diamonds around the dragon’s body and eyes. The price? Between HK$300,100 (RM120,131) and HK$390,700 (RM156,398).
Swiss luxury watchmaker Piaget launched 24 Dragon watches with a price range from HK$193,000 (RM77,258) to HK$16 million (RM6.4 million).
Image credit: http://www.luxuo.com/luxury-phones
Nokia’s luxury brand Vertu is celebrating the Lunar New Year with a luxury dragon-themed mobile phone based on its Signature collection. Each quad-band dragon phone comes in stainless steel with emeralds, black steel with Rubies, or gold with diamonds. The handsets cost about $20,800.
Image: Plush Asia
Italian fashion house Versace's Dragon Year gambit is a specially designed jewel handbag, which comes with a gold handle and traditional golden dragon drawings on a black body. The handbag is also studded with precious stones and each one is engraved with “Year of the Dragon 2012” tags along with a limited edition number. The bag is limited to 210 pieces and sold exclusively in Asia.
Italian fashion house Versace's Dragon Year gambit is a specially designed jewel handbag, which comes with a gold handle and traditional golden dragon drawings on a black body. The handbag is also studded with precious stones and each one is engraved with “Year of the Dragon 2012” tags along with a limited edition number. The bag is limited to 210 pieces and sold exclusively in Asia.
The bag is priced at HK$31,800 (RM12,700), while an even more exclusive red python skin version will set you back HK$45,000 (RM18,000). Versace says the product is "testament to the brand's focus on the Asian market".
"The dragon means good fortune, power and success," says Torsten Muller-Otvos, chief executive at Rolls-Royce Motor Cars, the German-owned automaker which has launched a line of limited edition "Dragon" Phantoms.
Image credit: http://www.bloomberg.com/news/2012-01-11/rolls-royce-sells-out-dragon-phantom-in-china.html
The edition, available in two models, features hand-painted golden dragons on the side panels, hand-embroidered dragons on the leather headrests and illuminated door treadplates with the words "Year of the Dragon 2012".
The car, which starts at 7.4 million yuan ($1.2 million) in China, was sold out within eight weeks of its launch in August, and the firm says it is now looking at extending production.
China overtook the United States to become Rolls-Royce's largest market in 2011, with the Chinese market accounting for about one-third of its record 3,538 cars sold worldwide.
Luxury brands are really hoping to reap riches in the Year of the Dragon!
The car, which starts at 7.4 million yuan ($1.2 million) in China, was sold out within eight weeks of its launch in August, and the firm says it is now looking at extending production.
China overtook the United States to become Rolls-Royce's largest market in 2011, with the Chinese market accounting for about one-third of its record 3,538 cars sold worldwide.
Luxury brands are really hoping to reap riches in the Year of the Dragon!
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