Thursday, May 5, 2011

Nintendo Wii


In my tutorial classes, my BMB2206 (i.e. Marketing Management) students are actively discussing a case study about Nintendo Wii. It is nice to know that the subject is both relevant and real because Nintendo is in the news today – Singapore’s Straits Times. The Wii redefined gaming when it launched for $250 in 2006, expanding the video game audience by offering intuitive motion controllers instead of complex buttons. But the Wii isn't as technologically powerful as its counterparts from Sony and Microsoft, the PlayStation 3 and the Xbox 360. Unlike those two, it doesn't offer high-definition images.

And so, it is not surprising that Nintendo is dropping the price of its Wii game system by $50 to $150. The price cut is its second one. Wii sales have been on a decline for the last few years, so this price drop comes at an opportune time for Nintendo. But I maintain that this pricing strategy is not sustainable in the long-term. I wonder if my students do read this.

I was at the MAS Training Academy in Kelana Jaya to attend a joint meeting of two MAS Toastmasters Clubs, i.e. Cempaka and Mawar. I played the role of Table Topics evaluator. This meeting, like most MAS meetings, was convivial and clubby. It’s hard not to have an enjoyable time!


Reuters pic

Check out the above photo – where thousands of people gather at Serangoon stadium in Singapore May 05, 2011, for the final election campaign rally by the Workers’ Party of Singapore. It's good to see Singaporeans becoming politically conscious.

Inverness Caledonian Thistle derailed Celtic's title challenge with a well-deserved 3-2 victory. The Celtic flops played with little imagination. Rangers now posed a very real threat to capture the SPL crown. I am alarmed at this turn of events.

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