Friday, June 4, 2010

Puma Shoes

My Diploma in Business students were given the task to produce collages as part of their Marketing Research class project. There were 8 groups in total and the subject was ‘shoe brands’ (e.g. Converse, Jimmy Choo, Adidas, Puma).

One of these groups (Tan Chin Peng, Yap Chuan Chong and Lee Heng Yeong) impressed me sufficiently for me to give them full marks. One of the most interesting and perhaps original visuals they incorporated in their ‘Puma’ collage was to depict the oft-told story of ‘the tortoise and the hare’ but with a twist – that the former wins the race because the former wears Puma shoes.

The other interesting visual that caught everybody’s attention was this Puma ad – which of course is not at all surprising.

Puma Ad campaign 2009, courtesy of Puma

Deputy Finance Minister, Senator Dr. Awang Adek Hussein was reported in the Star today to have said that Malaysia will not go bankrupt in 2019 even if a subsidy totaling RM74 billion a year is continued. He maintained that the move to cut subsidy was aimed at reducing the country’s deficit rate and ensuring a more stable financial standing for the country (p B7). I bet you that Awang Adek will not be the only cabinet member who is openly voicing out his disagreement – there will be others. Idris is not a politician – and so he may be biting off more than he can chew when he stoked the anger of many Malaysians by pointing to subsidies as the villain in making the country bankrupt.

Just to add on to yesterday's posting on Najib’s SS2 walkabout – I had read in the Star today that Najib did talk to residents’ representatives and they expectedly highlighted security issues (p M4).

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