Friday, June 18, 2010

Les Bleus Seeks a Miracle

I am still talking about my favorite subject of Marketing and I am referring to the “wear orange” antic. Is it just me, or has FIFA completely missed the point here? Nobody realized that this was a publicity stunt for Bavaria NV – so can we deduce that it was a lemon of a flop? And then the whole world came to know of this stunt when FIFA and the Johannesburg police put it under the spotlight. Therefore, it has now succeeded spectacularly and earned the company a fortune's worth of free global advertising. Does anybody at FIFA understand marketing?

France are close to being eliminated from the World Cup after losing 0-2 to an impressive Mexico side in Polokwane, S Africa. Both teams showed greater endeavor than in their drawn opening games, with France in particular looking livelier, but for long periods neither possessed the cutting edge to really punish their opponents. In the end, when the few opportunities presented themselves, Mexico took their chances and scored the two important goals to secure a well-deserved victory.

France coach Raymond Domenech told French television channel TF1, “I’m lost for words. It’s a real disappointment for those who believed in us. We did try but there was always something that didn’t work” (Star, June 18, 2010, p SE3).

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