Tuesday, September 15, 2009

Liverpool FC's Shirt Sponsorship

Liverpool have been sponsored by Carlsberg for 17 years but from next season, will have London-based Standard Chartered on their shirts – in a sponsorship deal reportedly worth £80m over four years, according to UK's The Independent and Guardian newspapers. Liverpool managing director Christian Purslow said that Standard Chartered's global status reflected Liverpool's ambition to be the best football club in the world.

I am sorry that Carlsberg’s relationship with Liverpool will end – but with Standard Chartered, we could potentially see Liverpool playing in Malaysia in the near future – considering that Carlsberg was an impediment all this while because it is a beer brand!

Gareth Bullock from Standard Chartered Bank, left, Liverpool ambassador Kenny Dalglish and Christian Purslow pose at Anfield. Photograph: Tim Hales/AP.

Shobana Thrumalingam, another of my lecturers has quit. Sigh… finding good teaching staff is already a real challenge, but keeping good teaching staff is an even bigger challenge! Life at HICT just gets tougher!

1 comment:

cruz said...

Liverpool will definitely come to Asia again in the near future for pre-season since Standard Chartered wants to step up its brand awareness in Asia and Middle-east. I have a feeling the next time they come to Asia, Hong Kong and Malaysia are gonna be their destinations. But maybe not next summer tho, "thanks" to the World Cup.