In my Strategy classes, I have always used Proton to illustrate their failed strategies because Proton represents all that is wrong in the application of Strategic Management. I believe Proton has erred in many of their strategies and this assessment is bolstered by the announcement made by Proton Holdings Berhad the other day that they had posted a RM341.5 million Q4 loss. Proton’s managing director, Syed Zainal Abidin insisted that Proton’s balance sheet remained healthy, despite the loss and that cash reserves at the end of the quarter (i.e. March 31) stood at RM899.5 million compared with RM1.17 billion last year (The Star, May 30, p SBW9). The facts of the matter are simply that they are incurring losses and that their cash reserves are diminishing. What more is there to say?
The Penanti by-election was easily won by PKR’s Dr. Mansor Othman with a majority of 5,558 votes – voter turnout was expectedly low (46%), since BN chose to be absent. Is BN being prudent.or cowardly?
The Penanti by-election was easily won by PKR’s Dr. Mansor Othman with a majority of 5,558 votes – voter turnout was expectedly low (46%), since BN chose to be absent. Is BN being prudent.or cowardly?